The Pepsi ‘Long Throat’ advertising Wins the best campaign of the year


The Pepsi ‘Long Throat’ advertising campaign which featured Nigerian pop stars Wizkid and Tiwa Savage, and created by Insight Communication, Seven-Up Company Plc’s creative agency, has won the Best Campaign of the year.

Barely two weeks after winning the Outdoor Advertising Association of Nigeria (OAAN) Poster Awards’ Grand Prix award for its Long Throat campaign, Pepsi has also clinched the coveted award of Iconic Brand of the year 2015 in the soft drink category at the Nigerian Brand Awards held at Lagos Sheraton Hotel, Ikeja last Thursday.

These latest awards have reaffirmed Pepsi as a leading carbonated soft drink in the Nigerian market that refreshes consumers across demographics.
Commenting on this award, Head of Marketing, Seven-Up Bottling Company Plc (SBC), Mr. Norden Thurston said: ‘We are delighted with these awards. It is a testament to the great partnership that exists between SBC & Insight Communications. We would also like to thank our loyal consumers for their continued support’.

The Pepsi Long Throat campaign was launched late last year to introduce the 60cl PET bottle. The 360-degree campaign captivated the market from start to finish by breaking new grounds with an innovative digital kick-off and disruptive communication, which created huge consumer buzz and excitement.

Evident by the number of marketing awards the Long Throat campaign has been winning, it is undoubtedly one of the best campaigns Nigeria has seen in a number of years. Not to mention its originality, one drawn from a local insight. Now that’s real creativity!

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