Facebook has unveiled grand plans to continue expanding and improving its live
video platform this year, starting with support for face-swapping app
MSQRD. Yeah MSQRD. Remember that app i told you that you could use to prank your friends.. Well In the coming weeks, you can go live on Facebook from the
MSQRD app and utilize its many different Snapchat-like masks and
filters while the video is running. However it’s unknown if it’ll integrate it to the Messenger App. Facebook first acquired Masquerade,
the Belarusian startup behind MSQRD, back in March with the intention
to “continue enhancing the Facebook video experience,” a
spokesperson for the social network said at the time. Fidji Simo,
Facebook’s director of product, announced MSQRD integration today at
VidCon, the annual online video conference in Anaheim, CA.
In one sense, Facebook’s move is another amplification in the ongoing
video and messaging war the company is waging against Snapchat
Last year, Snapchat purchased facial recognition startup Looksery
to build out its selfie lens store, and Looksery helped
Snapchat development a face-swap technology similar to MSQRD’s.
The goal is to make video, whether recorded or broadcast live, as
dynamic and appealing as possible. Snapchat’s lenses have been a
huge hit, so it’s no wonder Facebook has acted fast to incorporate
MSQRD technology into its fast-growing Live platform.
Facebook had a few other Live announcements to make as well.
Starting later this summer, you’ll be able to invite a friend to “drop in”
on a live broadcast. “There are tons of new possibilities with this
format: interviews, debates, duets, collaborations, and more,”
Facebook wrote in a press release. The company will also soon let you
schedule a live broadcast, and it’s built out a lobby system so people
can hangout before one starts. Both features will launch later this
summer for owners of Verified Pages, but Facebook expects to make
them widely available shortly thereafter.